In 2026, OTT platforms continue to dominate the entertainment landscape. With a mix of blockbuster releases, regional hits, and global favorites, audiences have more choices than ever. Here’s your ultimate guide to what’s trending on OTT today (January 22, 2026) — including Netflix, Amazon Prime Video, JioCinema/Hotstar, ZEE5, and more.
📺 What’s Hot on OTT Right Now
🔥 New Releases Creating Buzz
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Tere Ishk Mein – A star-studded romantic drama capturing hearts on Netflix.
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Cheekatilo – A Telugu thriller streaming on Prime Video with gripping plot twists.
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Steal – Crime drama on Prime that’s trending with younger audiences.
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Space Gen: Chandrayaan – Sci-fi adventure on JioCinema/Hotstar pushing genre limits.
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Sirai – Legal drama buzz on ZEE5 after strong box-office performance.
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Mastiii 4 – Comedy escapades that are perfect weekend entertainment.
These diverse genres show that audiences are hungry for variety — not just one type of content.
📈 Trending Netflix Originals (India)
Netflix remains a chart-topper with its local and global shows:
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Taskaree: The Smuggler’s Web – Leading viewership charts in India and globally.
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The Great Indian Kapil Show – S4 – Comedy talk show fans can’t stop watching.
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HIS & HERS – New limited series generating discussions online.
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Jujutsu Kaisen – S3 – Anime still a massive draw.
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Stranger Things – Continues to be binge-worthy across age groups.
The rise of regional language content — especially Indian original series — is reshaping streaming habits.
🎯 Why These Titles Are Dominating Trends
✔️Star Power & Big Releases
Films like Tere Ishk Mein and thriller premieres are trending because of recognizable casts and high production value.
✔️Genre Diversity
From sci-fi to legal drama, viewers are exploring beyond traditional romance and comedy.
✔️OTT Visibility
With algorithm-based recommendations, titles with strong engagement amplify even faster — especially on Netflix and Prime Video.
📌 Expert Insight: What OTT Viewers Want in 2026
Streaming audiences today look for:
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Short-form series with high impact
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Localized stories with global appeal
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Thrillers & crime dramas
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Strong female characters and ensemble casts
Platforms investing in data-backed content creation see better retention and repeat viewing.
