India OTT in 2026: Smarter Content Bets + Balanced Monetization
An exhaustive analysis of the world's most dynamic streaming market. How India is leading the global shift from 'Growth at Any Cost' to 'Profitability through Personalization'.
Micro-Drama & Short-Form on OTT: Why Snackable Series Are Rising
Analyze the 'Short-Form Revolution' in premium streaming. Why high-quality, 5-minute episodes are becoming the key to audience retention in 2026.
AI Personalization in OTT: Beyond ‘Recommended for You’
A deep dive into the Generative AI revolution in streaming. How AI is moving from simple recommendations to dynamic content creation and churn prediction.
Shoppable OTT Ads: Turning Viewers into Buyers
The ultimate guide to the 'Contextual Commerce' revolution. How OTT platforms are transforming the living room into a high-conversion retail storefront.
Password Sharing Crackdowns: What OTT Platforms Should Do Next
A deep dive into the post-Netflix era of account integrity. How platforms are using AI and 'Nudge' economics to convert borrowers into buyers.
FAST Channels Boom: How Free Streaming is Changing Viewer Habits
Explore the explosive growth of Free Ad-supported Streaming TV. Why the return of linear television is the biggest trend in digital media for 2026.
More Stories
Live Sports is the New OTT Growth Engine (And Why Advertisers Love It)
A comprehensive look at the migration of live sports to streaming. Analyze the massive ad demand and the technical hurdles of broadcasting at scale.
Why Bundling is Back: Telco + OTT + Sports Packs Explained
An in-depth exploration of the 'Re-Bundling' phenomenon. How telcos and OTT platforms are joining forces to combat churn and simplify the digital lifestyle.
SVOD vs AVOD vs FAST: Which OTT Model Wins in 2026?
An exhaustive analysis of the streaming monetization wars. Discover why pricing fatigue is reshaping the hierarchy of SVOD, AVOD, and FAST models.
