Regional Content Boom Continues in India OTT Market
Local-language originals drive subscriber growth across major Indian cities.
Bundled Streaming Plans Offer Better Value for Users
Bundles across platforms reduce churn by offering cross-service discounts.
AI-Powered Recommendations Improve Viewer Retention
Platforms deploy AI for personalization, leading to longer session durations.
FAST Channels Gain Momentum with Ad-Supported Growth
Free Ad-Supported Streaming Television sees strong adoption among cord-cutters.
Prime Video Expands 4K HDR Library Across Regions
Amazon Prime Video adds more titles in 4K HDR as part of quality upgrades.
Disney+ Hotstar Secures Exclusive Cricket Streaming Deal
Disney+ Hotstar strengthens its position with a new cricket rights agreement.
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